Toyota and Suzuki to Deepen Collaboration in India

When you buy Toyota, you buy luxury and value. Toyota holds a whopping 19.3% of the domestic light vehicle market in the USA, and when you add the world-dominating motorcycle and ATV producer Suzuki into the mix, it becomes a match made in heaven.

That’s what’s happening in India right now as Toyota and Suzuki begin collaborating in one of the world’s biggest markets.

But what does this mean for you? Keep reading to find out.

Why Buy Toyota?

Even though Toyota is a Japanese car maker, the USA has been building them for over 35 years now.

Toyota in the USA has 10 factories countrywide, employing nearly 500,000 people.

“Made in America” is often top of the list of reasons when buying a new car, and that’s exactly why you should consider these top-performing Toyotas.

The Toyota plant in Blue Springs, Mississippi is worth an estimated $1.2 billion and takes up 1,700 acres of land with 2 million square feet of that space dedicated to manufacturing Toyota vehicles.

It began making the super popular Toyota Corolla in 2011 and exporting them to the Caribbean, Central America, and South America in 2014. The factory makes about 170,000 motor vehicles a year and by 2017 had built 1 million Toyotas. It truly is the cream of the crop of global Toyota production.

Top Performing Toyotas

All Toyotas are reliable, that is a fact that is not in dispute, but which of the new Toyota’s amazing lineup is the most reliable? Let’s look at some of the top-performing Toyotas available in the US.

The Toyota Prius

The Prius…what a vehicle. The Toyota Prius tops the list of the most reliable Toyota vehicles, earning the coveted highest dependability rating of all the cars Consumer Report tested.

The Prius is a stylish hatchback Toyota hybrid technologies vehicle bursting with eco-friendliness and practicality.

In the Consumer Report Road Test, the Toyota Prius achieved an amazing 52 mpg and got top ratings for its spaciousness, cargo volume, and features.

The Toyota Corolla

The Toyota Corolla is the world’s best-selling car and is hands-down one of the finest pieces of consumer vehicle ever manufactured. It’s not a hybrid, and I guess that’s why it’s number 2 on the list as the world attempts to gravitate toward carbon neutrality.

That being said, it’s the go-to choice if you’re still in the market for an internal combustion-only car in 2022. The new Corolla comes standard with Android Auto and Apple CarPlay, just two more reasons why it’s at the top of the pile and why you should buy one.

The Toyota Camry

The Toyota Camry is a part of so many people’s memory and it continues to fill families with joy as they drive to work, school, or through the countryside. Its soft, comfortable ride and executive sedan styling are just a few of the reasons why it’s so popular, not to mention it’s one of the most reliable cars on the roads today.

Consumer Report loves it because of its featherlight handling and user-friendly ultramodern controls, and so should you.

Toyota-Suzuki India Partnership

Toyota vehicles are for everyone; just take a look out the window at the road below and you will see a Toyota within minutes. As one of the top-selling car brands for decades, it has proven itself repeatedly and is now getting ready to take India by storm with its partnership with local market leader Suzuki.

Toyota partnerships are great news. Suzuki is one of the market leaders in terms of consumer car sales on the Indian sub-continent while Toyota is one of the biggest motoring brands in Asia, not to mention the world.

The two brands have begun a merger, coming together to form a partnership to collaborate on technological advancements as well as cross-branding their model line-up.

Toyota bought a 4.94% slice of Suzuki by investing an eye-watering $908 million in the company. Suzuki in return invested about $454 million in Toyota, giving them a modest stake of 0.22% in Toyota. The deal combined is worth almost $1,5 billion, and with that much at stake, you can be sure both partners will do their utmost best.

The partners entered into a cross-brand agreement, meaning that Suzuki models like the Baleno, Ciaz, and Vitara will be rebranded and sold by Toyota while Toyota models such as the Corolla will be modeled and sold by Suzuki.

Benefits of the Toyota-Suzuki Partnership

With Suzuki’s modest stake in Toyota, you may be wondering how they benefit. Well, by partnering with Toyota they have access to lots of novel technology in order to further their share of the hybrid vehicle market.

Another benefit is that they will be able to enter the top-end and luxury vehicle market, one which Toyota surely dominates at present.

Of course, what we really want to know is what does Toyota get out of this strategic partnership?

Firstly, it’s going to be able to expand its dominance in markets that it doesn’t currently lead. Many vehicle owners in developing nations are wise with their money when selecting a vehicle and often opt for smaller, lighter vehicles such as those that Suzuki offers. By taking up Suzuki’s models into its stable, it will be able to access and dominate the micro compact market.

Another incredibly positive outcome for Toyota is that it will now have access to the Suzuki dealership network. While Toyota dealerships are mainly in the main centers of developing nations, Suzuki can oppositely be found in many more locations in these same countries, effectively multiplying exponentially the reach of Toyota in those markets.

This partnership is exclusively for India and so we must acknowledge that while these benefits are isolated to India, their overall impact on the company has a far-reaching effect. As Toyota-Suzuki streamlines its production technology and branding, the newly earned outcomes will positively affect Toyota and you, the client, by bringing even more amazing Toyota models to your local dealership.

See How Much Car Your Money Can Buy

Whether you are looking for something mean but green, or whether you want to drive your dreams,  buy Toyota and make it a reality. All you need to do is browse our website or give us a call, and we will show you the perfection of life that comes from owning a Toyota.