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Did You Catch These Super Bowl 2023 Must-Sees?

Did you know that over 208 million people watch the Super Bowl? The NFL's annual final playoff game is a time-honored tradition where Americans gather to eat wings, root for their favorite team, and enjoy the coveted Super Bowl commercials. But what moments stuck out for you this Super Bowl 2023? Here are a couple of our favorite moments!

1. Kia and Telluride

Kia is one of the many Super Bowl 2023 ads that were cute and fun to watch. Kia feels that the Super Bowl is a huge part of its brand awareness, and opted to take this time to promote its Telluride. In preparation for 2023, Kia decided to increase the Telluride's production at its plant located in Georgia. The original ad for this vehicle was released on February 1, and said: “Find it on 2.12.23.” Kia later released a commercial that showed a father retrieving a child's "binky," and we know there will be three alternative endings to this commercial, posted on TikTok. Watch "Binky Dad" Here!

2. GM and Netflix

GM and Netflix are partnering on even more advertising, and you can expect to see EVs on the streaming service's upcoming shows and movies. The Super Bowl 2023 commercial shows Will Ferrell in a myriad of Netflix series (think Bridgerton and Stranger Things), promoting EVS across the platform. The goal is to enable and promote sustainable productions, with GM not paying Netflix for product placement. We don't know about you, but seeing Will Ferrell strolling along our favorite shows was truly enjoyable.

3. That Baby Bump!

One of the biggest surprises that came out of the 2023 Super Bowl was Rihanna revealing her baby bump during the halftime show which sparked a resounding amount of rumors. Another fun tidbit of info coming out of this year's Super Bowl action was the fact that 5 million people tuned in just to see Rihanna perform, then quickly switched back off when the third quarter began. The Super Bowl had it's highest viewership in 6 years and we can't help but think it had something to do with Rihanna emerging for a timeless performance of her top hits!

Super Bowl 2023

Whether you watch the Super Bowl 2023 live or simply look for highlights the next day, one thing is for sure, millions love the Super Bowl! And even if you're not a football fan, everyone can agree that the commercials are one of the best parts of the game. -- Looking for your next vehicle? Universal Toyota can help. Check out our new vehicle inventory here. We also offer college graduate programs and military rebates, so make sure to check out our Finance Center.
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Guess Who’s Back? Nightshade’s Bold Style Returns to the Corolla Family for 2024

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