Toyota’s Dominance in 2025: A Year of Resale Value and Reliability Wins

Toyota has long been recognized as a leader in reliability, longevity, and resale value, and 2025 is proving to be no different. This year, multiple Toyota models have taken top spots in holding their value best in the U.S., proving once again that investing in a Toyota is a smart financial decision.

Toyota Tacoma: The King of Resale Value

At the top of the list is the Toyota Tacoma, earning the title of the best vehicle in the U.S. for resale value. This legendary midsize pickup truck, known for its bulletproof reliability and rugged performance, retains over 82% of its original value after three years.

• List Price: $33,700
• Average Value After 3 Years: $27,880
• Depreciation Rate: 17.27%

The Tacoma’s durability and off-road capability make it highly sought after, keeping resale prices strong. Whether used for work or adventure, Tacoma owners can rest assured that their truck holds its value better than any other vehicle on the market.

Toyota Supra: A Sports Car That Holds Its Worth

Coming in at #2 is the Toyota Supra, a high-performance sports car that defies the typical rapid depreciation of performance vehicles. The Supra’s combination of aggressive styling, turbocharged power, and precise handling ensures that it remains a favorite among driving enthusiasts.

• List Price: $46,440
• Average Value After 3 Years: $37,857
• Depreciation Rate: 18.48%

Unlike many sports cars that lose value quickly, the Supra maintains more than 81% of its original price, proving that Toyota’s engineering and brand prestige translate into strong long-term value.

Toyota Highlander Hybrid: Efficiency Meets Long-Term Value

The Toyota Highlander Hybrid also ranks among the top vehicles for value retention, with an impressive resale value score of 9.8 out of 10.

• List Price: $34,172
• Estimated Value Retention Score: 9.8
• Depreciation Cost: $3,490

As a fuel-efficient and family-friendly SUV, the Highlander Hybrid continues to be a top choice for those who want reliability, space, and savings at the pump—while still holding onto strong resale value.

Why Toyota Continues to Lead in Resale Value

Toyota’s reputation for quality, dependability, and durability is why their vehicles consistently rank among the best for resale value. Whether it’s the Tacoma’s rugged reliability, the Supra’s high-performance appeal, or the Highlander Hybrid’s fuel efficiency and practicality, Toyota vehicles are built to last—and that’s exactly why they hold their value better than the competition.

If you’re looking for a vehicle that’s not just a purchase, but an investment, Toyota remains the brand to beat. Check out our full online inventory or visit us for a test drive!

Tags: awards
Posted in Highlander, News, Tacoma | No Comments »